Emma Coates Exits the Young Lionesses Position to Take Helm at NWSL's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has resigned her post with the Young Lionesses national team to be appointed head coach for NWSL franchise Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who led the California club during its inaugural two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.
“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to push myself in a different setting.”
Proven Developer
Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Kay Cossington, a one-time Football Association technical lead, praised Coates's abilities: “Coates is an excellent coach, but she also has a strong record of developing players to succeed on the biggest stages.”
“She is an outstanding leader of people and culture and has the tactical philosophy we were looking for,” the CEO stated.
The Task Ahead
Bay FC experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before slipping to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their new challenge. Emma, with Gemma, has played a crucial part in bolstering the progression route between the WU23s and the senior squad.”
“Their work has directly shaped the development of many young players who have gone on to become senior Lionesses,” he added.
Pathway Success
After succeeding Mo Marley in 2023, Coates presided over the promotion of multiple players to the national team, including midfielder Lucia Kendall—who netted her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for their replacements has already commenced, as the FA looks to continue the development of the youth national team in the seasons ahead.
